Georges River Council Launches New Logo


After extensive community consultation Georges River Council is pleased to unveil its new logo – a distinctive dragon in a striking red, which also incorporates elements depicting the Georges River and a Port Jackson fig leaf, in acknowledgment of the area's rich Aboriginal heritage.

All merged councils need to develop and implement a new logo/brand in consultation with the community.

Georges River Council Administrator John Rayner said, establishing a new Council is more than just merging and improving services, it's about creating a positive culture within the organisation, building trust with the community and defining our identity.

“We wanted to create a brand that the community could readily identify with and support, so the final design needed to be strongly informed by community consultation.”

“I was really pleased with the level of community input we received, both face-to-face and online. The process provided people with a genuine opportunity to give us opinions and comments that would help define the identity of the area,” he said.

“We wanted to ensure value for money, and with that in mind, the development of the new logo design options were completed using in-house experts.”

“Council's new logo builds on the interim logo, which has already resonated with people in our community. This means that items with the old logo, like existing stationery, will continue to be utilised to ensure there is no wastage.”

“The roll-out will occur in stages over a number of years and will be funded within each year's budget allocations, meaning the new branding will be delivered at relatively minimal cost to residents and ratepayers,” said Mr Rayner.

“Part of the cost is covered by the State Government's Implementation Grant,” he added.

Council undertook extensive community consultation both face-to-face and via an online survey seeking feedback on three new logo options.

The survey was promoted via Council's website, social media channels and in local print media.

Council also wrote to all local schools, local MPs and community groups encouraging them to have their say.

In total, 693 local residents provided definitive feedback which led to the formal adoption of a new logo at Council's meeting on 3 April 2017.

Mr Rayner said the feedback revealed that the dragon design struck a chord for many residents due to its perceived meaning, which is multi-layered.

“The dragon references the legend of Saint George, representing Council's connection with the wider St George area and its aim to be a positive leader for change, which was well received by survey participants,” he said.

“The Port Jackson fig leaf represents our Indigenous peoples and their connection to country. The forward facing dragon rising up from the fig leaf acknowledges the Aboriginal people as the first people of Australia and recognises that our future is always informed by our past.”

“The teal colour represents the Georges River itself, which has always been an integral part of life in the region serving as a food source for traditional owners, a transport route for early industry from the South to the city and a popular social hub
for leisure activities.”

“Initial areas of focus will include signage on Council facilities and venues, front line staff uniforms and Council's vehicle fleet. Street signs and other signage will occur in a staged manner as new signs are required.”

“Developing the Logo in house has meant considerable savings to ratepayers and has been a great example of collaboration between staff from different parts of the organisation. Such teamwork demonstrates the capacity of staff and their
commitment to making Georges River a high performing Council.”

For more information contact Council.